This course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness. You’ll learn how to set up an account and build and optimise a Business Profile. The course will cover the kind of content to post and how to enhance effectiveness with photos and videos. There’s information on how to respond to comments, use direct messaging and repost user- generated content relevant to your brand to keep your audience engaged. We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers. You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product tagging. Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively. Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram strategies.